Carolina Biological Supply Company
  • 20-Jun-2017 to 20-Aug-2017 (EST)
  • Burlington, NC, USA
  • Full Time

OBJECTIVE / PURPOSE 

Carolina.com is the company's fastest-growing customer touch point that draws millions of science educators (pre-K through college) every year. The site offers a best-in-class eCommerce engine that features more than 14,000 products, thousands of exclusive science resources, and an unparalleled feature set that supports the specific needs of institutional procurement.

 

The eCommerce Marketing Manager owns our digital marketing practice and is empowered to deploy the tools and personnel to achieve our online and offline goals using email marketing, search marketing, and other platforms to keep our digital business moving forward.

 

You will directly manage a team of three digital marketers who plan and execute our email and search programs, and you will work hand-in-hand with peers on the eCommerce team to ensure a smooth experience from marketing to site (landing pages, usability, personalization, and conversion strategies).

 

In addition to having the industry's most powerful applications at your disposal (Bronto Email, Oracle/ATG Commerce, Adobe SiteCatalyst, Google AdWords, and more), you will be part of an entrepreneurial culture that fosters new ideas, innovative thinking, heavy teamwork, and constant'but rewarding'challenges.

 

If you thrive in a dynamic work environment, are looking for an opportunity to work with leading-edge technology, and enjoy having freedom to set priorities and make decisions that will have a measurable impact on key metrics, this job may be for you.

 

MAJOR RESPONSIBILITIES AND FUNCTIONS

  • Manages all online traffic-driving initiatives'primarily our email marketing and Pay Per Click marketing channels
  • Sets strategies and parameters for using our powerful digital marketing personalization and targeting engine to create highly relevant marketing experiences for different customers
  • Acts as the lead eCommerce liaison to our marketing and product departments to develop consistent and innovative marketing strategies that support their objectives.
  • Works with a Scrum team to set the schedule and priority for all on-site marketing initiatives
  • Builds initiatives focused on acquisition and retention (vs. simply merchandising)
  • Partners with eCommerce peers to design and execute the launch of additional web storefronts as the business expands into new markets.
  • Uses analytics to analyze marketing and customer KPIs, industry trends, and competitive marketplace to implement and refine our online marketing priorities.

 

POSITION REQUIREMENTS

Education:  4-year degree required and business or marketing-related degree preferred; graduate degree preferred.

 

Experience:  At least 5 years of practical experience managing a digital/online marketing practice supporting a consumer or B2B commerce channel.

 

 

Specialized Training/Skills: 

  • Extremely well-versed in email marketing programs and/or email marketing service platforms
  • Experience with email subscriber list management and multivariate testing concepts
  • Experience with search engine marketing practices including Pay Per Click, Product Listing Ads, Remarketing/Retargeting, and SEO, including applicable experience with copywriting, research, and analytics for those programs
  • Ability to manage and prioritize a large body of digital marketing campaigns while setting key deliverable dates for both internal and external resources
  • Comfortable in a role that both supports and relies on a wide range of internal customers
  • Comfortable with marketing data analysis and building comprehensive performance reports for our campaigns (and presenting results to several parts of the organization to help steer future initiatives)
  • Basic HTML experience strongly recommended (CSS, tables, divs, etc.)
  • Entrepreneurial spirit
  • Extremely high attention to detail and quality
  • High-energy, motivated, open-minded, and creative
  • Strong problem-solving skills
  • Ability to work in a team environment
  • Open to taking on new challenges and proposing new ideas
  • Comfortable creating and nurturing partnerships across functional areas of the business

 

Personality Traits

  • A "people person" with the ability to hire and build high-functioning teams and work with different personalities (while also able to work independently with little supervision)
  • Motivated to proactively propose new ideas and take the initiative to execute the ideas
  • Energetic and positive personality
  • Ability to "think big" but also have a high attention to detail when necessary
  • Works with a focus on quality at all times
  • Strong problem-solving skills
  • Comfortable with networking and relationship-building
Carolina Biological Supply Company
  • Apply Now

  • * Fields Are Required

    What is your full name?

    How can we get a hold of you?

    By clicking the button above, I agree to ApplicantPro's Applicant Information Use Policy.

  • Sign Up For Job Alerts!

  • Share this Page
  • Facebook Twitter LinkedIn Email
.
Login Register Live Chat Logo My Account Service & Support Shopping Lists Quick Order My Cart Products Resources